'Think Which Service' Campaign Toolkit

Through winter, as pressures on the NHS increase, our ‘Think Which Service’ campaign aims to empower residents living in Shropshire, Telford and Wrekin to stay well and use services appropriately throughout the winter season.

The campaign’s goal is to help our health and care system run as smoothly as possible by;

• Reducing demand on General Practice
• Easing pressure on our A&Es (emergency departments)
• Improving patient flow
• Minimising ambulance handover delays.

For more information about the ‘Think Which Service’ campaign, please visit: thinkwhichservice.co.uk

We have developed a communications toolkit which includes the following resources:

• November 2025 Thunderclap social media assets
• November 2025 Thunderclap social media copy
• November 2025 Thunderclap social media alt text
• Case Study social media copy
• Case Study social media copy and alt text
• Leaflet - Do you know which service to use?
• Leaflet - Do you know which service to use? - EASY Read Version
• Additional social media assets, copy and alt text - Urgent Pressure
• Poster - man
• Poster - woman
• GP screens image
• GP screen video
• Website banner
• Pop-up banner (printing file)
• Newsletter copy

There are a number of ways you can help support the campaign:

• Share on social media the suggested posts / graphics or retweet our Think Which Service posts on your channels.
• Add the ‘Think Which Service’ banner and website copy to your website and link to the thinkwhichservice.co.uk/ campaign landing page.
• Include the newsletter copy in your organisation's internal / external newsletters.