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Think: Right help, right time, first time

The Think campaign helps you stay well, act early and get the right help, right time, first time. Taking action early can help prevent your condition worsening and help you get the right support sooner.

Whether you need advice to stay healthy, support for your wellbeing or help when you're unwell, Think can help you find the right care. Getting help from the right service can mean you get care more quickly and helps keep emergency services free for people who need them most.

Case studies

As pressures continue to mount on our local health and care services, knowing which service to use and when will make sure everyone in our local community gets the right help at the right time.

If more of us think about which service to use first, just like our residents did in their stories below, we’ll help free up emergency care for those who need it the most.

By simply thinking about which service to use before acting, we can help to make sure everyone in our local community gets the right help at the right time.

Remember, 999 and A&E are for emergency, life-threatening illnesses only.

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Page last updated 16 October 2026

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