'Think Twice, Order Right' Campaign Toolkit

NHS Shropshire, Telford and Wrekin has launched a new campaign — ‘Think Twice, Order Right’ — to help reduce the estimated £2.6 million worth of medicines wasted unnecessarily across the area every year. Almost 40% of this waste could be avoided – and everyone can play a part in changing that.

The campaign’s goal is to help our health and care system reduce medicine waste, support safe patient care, and safeguard NHS resources by asking people to;

• Check the amount of medicines they have at home before requesting more.
• Only request the medicines they need.
• Check their pharmacy bag before leaving the pharmacy. Returning unwanted medicines before leaving the pharmacy.

Ordering unnecessary medicines can contribute to shortages, create risks at home, and harm the environment.

For more information about the ‘Think Twice, Order Right’ campaign, please visit: ThinkTwiceOrderRight.co.uk

We have developed a communications toolkit which includes the following resources:

• Think Twice, Order Right launch press release
• Think Twice, Order Right social media assets
• Think Twice, Order Right social media copy
• Alt text for social media graphics
• Website/Newsletter copy
• Poster/Leaflet
• GP screens image / video
• Animation
• Website banner
• Email banner
• Pop-up banner (printing file)
• Pharmacy bag sticker (printing file)
• Campaign script – Pharmacy 
• Campaign script – General Practice

There are a number of ways you can help support the campaign:

• • Share on social media the suggested posts/graphics or retweet our Think Twice, Order Right posts on your channels.
  • Add the ‘Think Twice, Order Right’ banner and website copy to your website and/or link to the ThinkTwiceOrderRight.co.uk campaign landing page.
  • Include the newsletter copy in your organisation's internal/external newsletters.
  • Display the poster in a high-footfall area.

Thank you for supporting our Think Twice, Order Right campaign and helping to make a difference to medicines waste in Shropshire, Telford and Wrekin.