
Medicines optimisation is the safe and effective use of medicines to ensure the best possible outcomes for patients. It involves a person-centred approach that takes into account the needs, experiences and preferences of individuals when prescribing, dispensing, administering and reviewing medicines.
The aim is to help people get the best results from their medicines by making sure they are used safely and in the right way, while also making the best use of NHS resources. For more detailed guidance, visit the NICE Medicines Optimisation Guidelines.
NHS Shropshire, Telford and Wrekin has a highly skilled and experienced Medicines Optimisation Team (MOT). The team works closely with GPs, pharmacies and other health professionals across the area to help people get the best from their medicines.
Our Medicines Value Priorities for 2025-26
High-cost drugs - Ensure the optimal use of specialist and high-cost medicines, including biosimilars and those approved by NICE.
Polypharmacy and overprescribing - Address opioid overuse in chronic pain management; stopping over medication of people with a learning disability, autism, or both (STOMP) and of children and young people (STAMP); focus on appropriate prescribing for people living with frailty and those at end of life.
Diabetes - Improve the quality of prescribing and support the uptake of new technologies to give patients better tools to manage their diabetes.
Respiratory - Optimise care for patients with asthma and chronic obstructive pulmonary disease (COPD); promote shared treatment guidelines, personalised care plans and empower patients to manage their condition.
Cardiovascular - Support treatment and prevention of cardiovascular disease (CVD), focusing on atrial fibrillation, lipid management, high blood pressure (hypertension) and heart failure.
Medicines waste - Reduce overprescribing and strengthen repeat prescribing systems to minimise waste.
Low priority prescribing / Medicines of limited clinical value - Encourage self-care for minor illnesses and help patients access the right healthcare professional at the right time; promote the role of community pharmacy; reduce the use of medicines with limited clinical value or weak evidence of effectiveness.
Green agenda - Consider the environmental impact of medicines in all decision-making; focus on reducing the use of inhalers and anaesthetics with a high carbon footprint.
Click on the following headings to find out more
Our mission is to help people in Shropshire, Telford and Wrekin live healthier lives and reduce health inequalities. We do this by working together across the whole health and care system, making sure medicines are used safely and effectively in all services and settings.
Our vision is to improve how pharmacy services are delivered. We aim to build a joined-up pharmacy team across the area, focused on working together in new and better ways, to provide smooth, patient-focused care at every stage of a person’s health journey.
Community pharmacies play a vital role in keeping people well across Shropshire, Telford and Wrekin. They are often the first place people go for trusted health advice, support with managing long-term conditions and access to medicines.
Prescription costs and free prescriptions:
- Prescription charges in England are currently £9.90 per item (as of April 2024).
- You may be eligible for free NHS prescriptions if you:
- Are under 16 or over 60
- Are aged 16–18 and in full-time education
- Are pregnant or have had a baby in the last 12 months (with a valid maternity exemption)
- Have certain medical conditions or a disability
- Receive certain benefits
- You can also save money with a Prescription Prepayment Certificate (PPC).
Check if you’re eligible for free prescriptions
Find a local community pharmacy:
There are lots of community pharmacies across Shropshire, Telford and Wrekin, offering a wide range of NHS services.
You can:
- Get expert advice on minor illnesses like colds, sore throats and skin rashes.
- Ask questions about new or existing medications.
- Get help with long-term condition management.
- Access support for stopping smoking, weight loss and more.
Pharmacy First – Get help without seeing a GP:
You don’t always need to see your GP for common conditions. Pharmacy First allows trained pharmacists to assess and treat a range of minor illnesses.
You can now get help for:
- Earache
- Sore throat
- Sinusitis
- Impetigo
- Infected insect bites
- Shingles
- Urinary tract infections (in women)
It’s quick, convenient and often doesn’t require an appointment.
In addition to the existing phone service offered by the Prescription Ordering Direct (POD) team, you can now place your order online using a quick and easy online prescription request form.
Click here to find out more about how to order your repeat prescription online
Other ways to order:
By Email:
You can also email your prescription requests directly to shropshire.pod@nhs.net
Urgent Requests (within 24 hours):
Please call the POD team on 03333 583 509
Want to know more about the POD service and how it works?
Click here to find out more about the Prescription Ordering Direct (POD) Service
What is medicines management?
Medicines management, also known as medicines optimisation, is the process of making sure medicines are used safely, effectively and in the best interest of patients. It includes everything from prescribing and dispensing to monitoring and reviewing medicines.
Why is medicines management important?
It helps patients get the most from their medicines, reduces waste, prevents harm and supports better health outcomes.
Who is responsible for medicines management in the NHS?
A range of professionals are involved, including GPs, pharmacists, nurses and other healthcare staff. In Shropshire, Telford and Wrekin, there is a dedicated Medicines Optimisation Team.
What should I do if I’m unsure about a medicine I’ve been prescribed?
Speak to your pharmacist, GP or another healthcare professional. Don’t stop taking your medicine without advice, as this could affect your health.
Can I speak to a pharmacist without seeing a GP?
Yes. Community pharmacists are trained experts in medicines and can often help with minor illnesses, medication advice and repeat prescriptions.
What happens during a medication review?
A healthcare professional will go through all the medicines you take to make sure they are still right for you, safe and effective. This is especially important if you take several medicines.
What if I have side effects from a medicine?
Report any side effects to your GP or pharmacist as soon as possible. You can also report them directly to the MHRA through the Yellow Card Scheme.
How can I safely dispose of old or unused medicines?
Take them to your local pharmacy. Do not throw them in the bin or flush them down the toilet, as this can harm the environment.
What are medicines of limited clinical value?
These are medicines that may not be effective for most patients or have very weak evidence supporting their use. The NHS may not routinely prescribe these to ensure resources are used wisely.
If you have any questions or need assistance, please get in touch using the contact details below:
- email: stw.patientservices@nhs.net
- Tel: 01952 580407
Below you will find links to services and resources that may be helpful for individuals across Shropshire, Telford and Wrekin.
Mental Health Services:
- Psychological Wellbeing Hub
- Talking Therapies
- Get help from 111 online or call 111 and select the mental health option.
- Calmer Cafes (Shropshire) - Mental health cafe drop-in service run by Shropshire Mental Health Support, located in Shrewsbury, Oswestry and Church Stretton.
- Calm Cafe (Telford and Wrekin) - Mental health cafe drop-in service run by Telford Mind, located in various locations in Telford and Wrekin.
Pain Management Resources (information and tools for managing chronic or acute pain):
- Action on Pain
- British Pain Society
- Pain Concern
- Live Well with Pain
- 12 Practical Pain Self-Management Tools - Pain Toolkit
- Tame the Beast
- Connect - Patient Resources
- Flippin' Pain
- Meditainment - a free pain management meditation course
- Managing your pain | The Chartered Society of Physiotherapy
- For Patients and Relatives | Faculty of Pain Medicine
- Rethinking Pain
- Versus Arthritis
- NHS - 10 ways to ease pain
- Fibro Family Telford | Fibromyalgia Support Group | Live Well Telford
- Good Boost Therapeutic Exercise, Aqua and Land-Based Exercises. Venues in Shropshire Telford and Wrekin
- Good Boost Virtual Venus
- ESCAPE-pain – An evidence-based group rehabilitation programme for people with chronic joint pain
- Escape Pain (Online programme) | Live Well Telford
- Information for people in pain and their carers in Shropshire hosted by Pain Concern
For clinical queries, please contact your GP or relevant healthcare provider.
For healthcare professionals
The Local Health Economy Formulary is an online resource developed by the Integrated Care System (ICS) for the Shropshire, Telford and Wrekin Local Health Economy.
It supports healthcare professionals in the safe and effective prescribing of medications across the region. The formulary includes NICE-approved treatments, integrated care protocols and local clinical guidelines, all aligned with the traffic light system to clarify prescribing responsibilities. It also provides updates on drug shortages, recalls and safety alerts to ensure clinicians have the latest information. Designed for healthcare professionals, the formulary is not intended for public use. Members of the public seeking advice on any medicine-related matters are encouraged to contact NHS 111 or speak with their GP, pharmacist or nurse.
To find out more visit https://www.shropshireandtelfordformulary.nhs.uk/
There is a wide range of up-to-date guidance, policies and best practice documents to support safe, effective and evidence-based medicines optimisation across our local health and care system. Whether you're a clinician, prescriber or healthcare provider, you'll find essential information on prescribing, disease management, care settings and much more to help guide your decisions and improve patient outcomes on the Clinical Guidelines, Policies and Resources page.
If you have any questions or need assistance, please get in touch by emailing us on stw.motqueries@nhs.net