'Think' Campaign Toolkit 2026/2027

The Think campaign helps people stay well, act early and get the right help, right time, first time.

Launching ahead of winter, 'Think' is a year-round communications and engagement campaign designed to help residents understand the range of health and care services available to them and make informed choices about where to go when they need advice, treatment or support.

The campaign aims to:

• Encourage people to stay well and manage minor illnesses at home where appropriate.
• Help people access the right service first time.
• Increase awareness and appropriate use of NHS 111, community pharmacy, GP practice teams, urgent care services and mental health support.
• Reduce avoidable demand on GP practices and Emergency Departments.
• Help ensure urgent and emergency services remain available for those who need them most.
• Support system resilience during periods of increased pressure, including winter or heat waves.

The campaign is built around six key themes:

• Think Self-Care
• Think NHS 111 First
• Think Pharmacy
• Think GP Practice Team
• Think Urgent Care
• Think Mental Health

For more information about the Think campaign, visit: thinkwhichservice.co.uk

Campaign resources:

We have developed a communications toolkit which includes:

• Launch press release
• Newsletter/website copy
• Social media copy
• Social media assets
• Social media alt text
• Case Study social media copy
• Case Study social media copy and alt text
• Leaflet for Shropshire, Telford and Wrekin
• Leaflet for Staffordshire and Stoke-on-Trent
• Leaflet - EASY Read Version
• Poster - man
• Poster - woman
• GP screens image
• GP screen video
• Website banner
• Pop-up banner (printing file)

How you can support the campaign

There are a number of ways you can help support the campaign:

• Share campaign posts and graphics on your social media channels.
• Add Think campaign content, banners and links to your website.
• Include campaign messaging in newsletters and communications to staff, residents, patients and communities.
• Display posters and digital assets in waiting areas and public-facing venues.
• Encourage people to think self-care, think NHS 111 first, think pharmacy, think GP practice team, think urgent care and think mental health when they need support.

Together we can help people get the right help, right time, first time.