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Partner communications toolkit

About the campaign 

Live Well, Age Well is a campaign led by NHS Shropshire, Telford and Wrekin, local authorities and voluntary, community and social enterprise (VCSE) partners. 

The campaign encourages local residents aged 50 and over across Shropshire, Telford and Wrekin to find small, realistic steps to support their health, wellbeing, independence and connection to the things that matter to them. 

This might mean staying active, keeping connected, looking after mental wellbeing, managing a health condition or finding support when it is needed. The campaign also offers information for family members and carers. 

What we are asking people to do 

Think about what matters to you. Find small steps that works for you today to help improve your health and wellbeing later in life. Explore the Live Well, Age Well campaign website for local advice, support and inspiration. 

How to use this toolkit 

Please help us share the campaign through your organisation’s website, newsletters, social media and community settings.  

Use the suggested copy and materials below. You can adapt the wording for your audience while keeping the campaign name, strapline and website call to action consistent. Please use launch materials once the campaign is live. 

Campaign Resources: 

  • Campaign website
  • Launch press release 
  • Launch video 
  • Newsletter copy 
  • Website/Email banner 
  • Website copy 
  • Leaflet 
  • Posters 
  • Pop-up banner 
  • Social media assets 
  • Social media copy 
  • GP Screen Image/Video 

Thank you for supporting Live Well, Age Well.

 

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Page last updated 7 October 2026

An illustration depicting Shropshire, Telford and Wrekin with key monuments